Our Mission

To improve people’s lives through the products we carry and the foods we create.

Our Story

In 1996, motivated by the power of proper diet and healthy food choices, Aaron Gottlieb and his wife Erica opened Native Sun. As self-described “health educators,” Aaron and Erica set out to improve their own lives as well as the lives of their customers. They sought out the best in organic foods, free of genetically engineered ingredients (GMOs) and other potentially harmful additives. The store soon developed an industry-wide reputation for thoroughly researching its product sources and maintaining the highest product standards. Over the next decade, Native Sun grew, introducing a second location in 2006 and a third in 2015. After 20 years in business, what continues to set Native Sun apart from its competitors is our commitment to exceptional standards of product quality and customer service.

Aaron Gottlieb, Founder 

Aaron Gottlieb, Founder 


Awards & Praise

Best Health Food Store
Void Magazine, 2014, 2015, 2016
Times Union  Bold City Best, 2015
Folio Weekly, 2003 – 2013
Jax4Kids.com, 2009

Top 12 Right to Know Grocers
Organic Consumer’s Association’s
“Diligent Dozen,” 2013

Companies That Care
Jacksonville Magazine, 2009 – 2011

Best Organic Cuisine
Folio Weekly, 2009-2011


Socially Responsible Retailer Award
Natural Products Association, 2010

Best Vegetarian Cuisine
Folio Weekly, 2010
Jacksonville Magazine, 2009

Best Organic Goods
Jacksonville Magazine, 2010

Snail of Approval Award
Slow Food First Coast, 2010

Natural Food Retailer of the Year
WholeFoods Magazine, 2008

Top 50 Retailer Award
Better Nutrition Magazine, 2008

100 Top Shops
Jacksonville Magazine, 2004

Editor’s Choice Award
Water’s Edge Magazine

Top 100 Health Food Stores
Health Food Business